Level Up Your Trade Shows Game with These Tricks!

Are you considering setting up booths at a trade show? Just get on it! Trade shows are the perfect opportunity to showcase your business, generate leads, close sales, and increase brand awareness without breaking the bank.

But, let’s be real, your booth needs to be lit if you want to achieve these benefits. And it all starts with your graphics.

So, check out what we curated for you on the do’s and don’ts for trade show booth graphics.

Trade Show Graphics 101

Before we dive into the do’s and don’ts, let’s get clear on what we’re talking about.

Trade show graphics are the printed visuals that you display at your booth. They can be two-dimensional or three-dimensional and include placards, banners, signage, tabletop displays, floor graphics, and backdrops.

These graphics are your means to convey your brand message and attract your potential customers.

The Do’s and Don’ts of Trade Show Graphics

Now that we’re on the same page, let’s get into the nitty-gritty of creating awesome trade show displays.

Do: Use High-Quality Graphics

Downloading images from your computer won’t cut it. Your graphics need to be printed at 100 to 200 dots per inch (dpi) for optimal quality.

Investing in high-quality stock photos or hiring a printing company will ensure your graphics look sharp and professional.

Don’t: Go Crazy With the Fonts

One or two fonts are enough, honey. Legibility is crucial since trade show graphics are viewed from a distance. So, stick with clean, easy-to-read fonts and avoid cursive or handwriting fonts that may be difficult to read.

Do: Hire a Graphic Designer

For graphics that truly stand out, it is worth hiring a graphic designer. They know how to source quality files, format them, and design custom graphics. Don’t worry if you’re not familiar with terms like vector art, PMS, or resolution, girl. Leave it to the professionals.

Don’t: Forget About Perspective

Remember, most trade show attendees will view your graphics from about 6 feet away. Once you’ve created your graphics, take a few steps back to see how they look in person.

Do: Remember That Less is More

Your graphics should entice attendees to approach your booth and engage with your sales team. Don’t overload them with information – less is more. Focus on a few simple sentences and use white space to your advantage. Your sales team can take it from there.

Follow these tips, and your trade show booth graphics will be eye-catching to anyone!  

At MT Group Plus, Customised Exhibition Booth Designs are our forte. Our workflow will be tailor-made according to our customer’s events & brands. Aside from Exhibition Booths, we also offer Portable Display Systems, Road Show & Event Management, Graphic Illustration & Large Format Printing, and Exhibition Tools & Equipment to cater to our client’s business needs. 

If you would like to engage with our services, click here to contact us for free quotes.