Your booth is the face of the exhibition or trade show, and when it comes to making your exhibition or trade show last, you cannot overlook your booth. Trade shows and exhibitions are a large part of the business Networking and marketing in Malaysia and choosing the right booth, whether custom built or rental is crucial for the brand’s success.
To make it easier for you, in this post, we will discuss the distinctions between custom and rental exhibition booths in Malaysia to assist you in deciding the best solution for your brand and business needs.
Understanding Exhibition Booth Rental in Malaysia
Businesses of all sizes have started taking an increasing interest in exhibiting booth rental in Malaysia. In essence, a rental booth is a pre-built, modular building that you can rent for a certain occasion.
For the ease and the affordability of renting booths, this is one of the main reasons businesses pick this. When compared to custom booths, rental booths are cost effective as they are designed for on demand use by businesses, mostly for events. In Malaysia, there are many companies that offers to rent and once the services are handled from setup to dismantling the entire process goes on very smoothly.
When you’re working to a tight schedule or budget, renting a booth enables you to have a professional presence at exhibitions without the huge up front investment in building a custom booth from scratch.
Custom Exhibition Booths: Tailored to Your Brand
Custom exhibition booths are exactly what they sound like: Customised tailor-made booths created to suit your brand. With these booths made from scratch, you’ll get a different design that has been made just for you for your business’s image and values.
Creative control is the main benefit of a custom booth. You can be wholly in control of everything, layout and material; lighting and technology. That means your booth design can really stand out and complement your brand using your brand’s genuine personality to leave a strong and memorable impression.
But it costs this level of customization. Booths custom are more expensive not only financially but also temporaly. These also need long lead time for design and construction and greater up front investment costs. If you’re a business that attends several events throughout the year, this would be worthwhile, but for occasional exhibitors, the costs can add up fast.
For big companies looking to make a mark in Malaysia’s event scene, custom exhibition booths are usually the option of choice in such events as trade expos, conferences, or product launches.
Key Factors to Consider When Choosing Between Custom and Rental Booths
With the basics in mind, how do you choose between custom and rental booths? You can consider these key factor:
Budget: This is usually the deciding factor. Custom booth would make sense only if you have a generous budget and want to visit many exhibitions. The more cost effective option if you have a tight budget and you only attend occasional events is a rental booth.
Event Frequency: For example, if you go regularly to exhibitions, a custom booth could prove rather valuable in the long term, because you’ll have a conference setup for each event. On the one hand, if exhibitions for your business are rare, renting is a safer way to bypass the huge upfront cost.
Booth Size and Complexity: If your booth needs lots of sections that feature elaborate booths, interactive displays, or even the latest in high tech doohickey, then a custom booth might be more your size. If you have a smaller, simpler setup, a rental booth will give you what you need with much less complexity.
Brand Consistency: For businesses that depend on consistent visual representation of their brand, a custom booth allows the details to be managed. But not every rental booth can be branded as perfectly as possible with your logo, colors and promotional materials.
Hybrid Approach: The Best of Both Worlds
If you’re finding it difficult to choose between a custom or rental booth, there’s a middle ground: a hybrid approach. Rental booths are chosen by many businesses, but custom elements are added to personalize the space. Possibly custom signage, banners, branded furniture or interactive displays that feature your brand utilising pre existing booth structure.
Hybrid approach gives you the flexibility and the cost savings of a rental booth, while also ensuring you make some level of customization. Especially if a growing company might decide to change over to custom booths in the future, this can be particularly important.
Conclusion
When deciding to go in for a custom exhibition booth or rental one in Malaysia, there are a number of considerations to make, including the requirement of your business, your budget and number of events you plan to attend. Full creative control and they are powerful but they’re very expensive, so that’s custom booths. On the upside, rental booths are very flexible, very low cost and simple to setup, and they offer a good option for most businesses.
With that in mind, it’s possible to choose an event company that can create an awesome turn out and one that is also in line with your brand’s goal and can help you bring success at your next exhibition event.